How Does Google Decide Where to Rank Pages?
Google says, “Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.”
Google promotes pages it thinks are authority pages to the top of its rankings. It's your job to create authority pages. In simple terms this involves writing content and building links. So in simple terms SEO involves writing pages that use keyphrases, EXACT words/phrases people use in searches.
A Simple 1-2-3 Guide to Getting Results
- Discover what KeyPhrases people who search for you type into Search Engines
- Write content that uses words and phrases used by the people who search for you
- Keep doing it!
Search Engine Optimization or SEO is the simple activity of ensuring a website can be found in search engines for words and phrases relevant to what the site is offering. In many respects it's simply quality control for websites. Having said that if there was ever an industry that was little understood by 'outsiders' it's SEO.
Ask some SEO companies about SEO and they'll try and blind you with science and confuse you into thinking it's a black art. Say to some companies what is SEO and two hours later you'll be none the wiser. Not so here at BadGirl Media. We love seeing the light bulb go on when our clients get it. We prefer our clients to not only know what we are doing for them, but why!
Check this 8 minute video out - It specifically relates to How to get on the 1st page of searches, (from Matt Cutts of Google), in that generally speaking, organic SEO consists of making sure search engines understand what is on your web pages. Once they understand it, you need to make them like it more than all the other web pages with the same/similar information.