I design, build and sell marketing products and I personally have been in Business to Business Sales for 30 years.
I can not tell you how many times a client has told me they never take sales calls but something was different about me. I was never surprised by that though because I knew what it was that I was doing that was different and I have kept on doing it for decades.
I speak my truth and they can feel it!
20 other competitors might be making all the right promises but when a client states a goal or outcome that is not realistic or prudent I simply tell the #truth. I would rather lose a sale in honesty then gain one in deception.